FINAL VERSION

ESTATE OF MIND- FINAL CUT

Estate of mind from Jemma Goulds on Vimeo.

EVALUATION ACTIVITY 1

in what ways does your media product use, develop or challenge forms and conventions of real media products?

these shots are from Kidulthood.

1. in the first shot you see that the production company is established, it uses the colours blue and black which makes the blue stand out. this production company is known as it makes a lot of films like Kidulthood and adulthood which have the same target audience as us.

2.the next shot is of the film title, the audience get to know what the film is called. the font and the name signifies that the film is aimed at youths as the title starts with KID which shows that it at it is about kids, also the hood shows that it is about gangs of youth and that protecting your area has something to do with the film.

3. in this shot you see a gang of youths with hoodies so they are represented to be the bad people like they are in a gang, also they look like they are looking to pick on somebody from their facial expressions. the girl is in the middle, is the girl that they are picking on so you know that this film has something to do about bulling and standing up for yourself.

4. the boy and girl kissing in school signifies that in this film, one of the aspects will be how got the better looking girlfriend, also that youth are represented to have underage sex and that they just go kissing anyone they want to showing that you cannot control the youths in London.

5.this shot shows all of the bully's together looking for how will be their next victim which signifies that in the schools of London that there are a lot of bullies in London schools and that everyone is scared of the these days.

6.in this shot we see that something is been hidden which could be a weapon or it could be drugs which signifies that drugs and weapons are being taken into schools, which depicts that London schools are dangerous and that teenagers are involved all types of crime.

7.in this shot we see two teenagers smoking drugs in school is depicts that you cannot control students, that they can do anything that they want. it also depicts that teenagers can get anyway with anything that they want to. it also shows that this school at the students go to is a dad school, that properly gets bad grades.

8.in this shot there is an confrontation with the teacher and the student and from the facial expression you see that he got more of the authority. so the teachers cannot stand up to the students so the students can do what they want so if they don't class nothing much will happen to them so they are losing out on their education.

9. this shot is an extreme close up of a students lashing out of on somebody, this signifies that if you try to tell the students to do something they don't want to do they will get angry at you. this representation is what all youths are seen to do in London schools.

this is shots from my film opening

1. the first shot is of one of the titles, the background is clouds that are red and grey. the red symbolizes the danger and blood that is going to happen in the film. it foreshadows that someone is going to die but leaves the audiences questioning who is going to be the victim.

2. the second shot is an establishing shot of London, it shows where the film is set and also we wanted it in the dark to show that when the sun goes down the the crime begins, this foreshadows that something bad is going to happen.

3.this shot is a shot of three shot classes having vodka being poured into it but instead of the drink increasing we reversed it on Adobe After Effects so the drinks gets less as more is being poured out.we also made it black and white to give it more of an effect. the effect on the audience is that it gives off an enigma so the audience don't know what is happening. this draws the audience more in to watch the film and see how everything ties up.

4.in this shot you have a CCTV of terry walking which depicts where ever you go you are being watched and that the area that Terry is in is a bad area because police are monitoring it with the CCTV cameras. it effects the audience because they begin to think that something is going to happen because terry is being watched, like he is going to caught in a trap.

5. in this shot, there is a confrontation with Terry and Myrin which signifies that in the film there is going to be a battle between characters for who is the most supervisor person. because of this the genre becomes a more clearer. this shot shows the tension between these to characters.

6. in youth slag this is a shot of youth jamming which is when teenagers come together and drink and take drugs . an effect is put on the shot to show that they are so high that they are no more aware of what they are doing. this shot is an introduction to Josephine. this is the representation that is given to the youth of London.

7.this is a shot of the cocaine, showing that youth enjoy taking drugs. we put ma red filter on the drugs tom show the danger of drugs and to make the drugs be noticed by the audience. even though the drugs are dangerous the teenagers are seen not to care.

8. this is a shot of a split screen of the three main characters, this shot connects all three characters together so it shows the audience who are the main characters. as Terry has the biggest section shows that terry is the main attention. we put some effects on the shot to that they are not happy the way everything is going. like they do not know how they are anymore.

9.last shot is of the main title the background is red to foreshadow that there will be a death in the film and it attracts the audience to watch on to find out who is going to be killed.

EVALUATION ACTIVITY 2

how does your media product represent particular social groups?

Evaluation question 2

View more presentations from hallm04.

EVALUATION ACTIVITY 3

what kind of media institution might distribute your media product and why?

PART 1

estate of mind eval act3 part 1 from Jemma Goulds on Vimeo.

PART 2

estate of mind eval act 3 part 2 from Jemma Goulds on Vimeo.

EVALUATION ACTIVITY 4

who who be the audience for your media product?

our target audience is 16-27 years old, male and female. we chose this target audience because our film is based on characters this age range and also every youth knows about what goes on in the streets of London from taking part in it or seeing it on the news. also we included most aspects that youth are involved in for example things like parties, drugs and gang wars. as we our genre is drama we portrayed the lives that youth are living in this day and age.

to find out what audience enjoy watching we did some research which our help us make our target audience:

we found out that youth prefer drama's and so we decided to aim our opening at youth.

type of target audience that would watch our film:

name: James Jenkins

gender: male

age: 18

likes: most sports, going out with friends,

dislikes: the estate he lives on and reading

extra information:

• James use to be in a gang
• James has got a criminal record for drugs and robbery
• goes college studying business
• he is trying to change his life.

James would be attracted to watch our film because he can relate to Terry because like Terry he use to sell drugs and rob people to make money so that he could support his mother. like Terry James is trying to change his lives. also aspects that James is faced with everyday is included in the film.

name: Liam Kingsley

gender: male

age: 17

likes: rugby, parties, going out and computer

dislikes: being robbed, school and waiting for buses

extra information:

• Liam has been robbed a couple of times
• he has a baby girl
• he has a Sunday job
• use to take a lot of drugs

Liam would be attracted to watch this film because like James, Liam can relate to the film he has a a child like Josephine and also like Josephine Liam use to be addicted to drugs. Liam also can relate to the characters in the film that get robbed as he has been robbed a couple of times. also the aspects that he is faced with everyday are included in the film.

EVALUATION ACTIVITY 5

how did you attract/address your audience?

EVALUATION ACTIVITY 6

what have your learnt about technologies from the process of constructing this product?

when planning we decided that we was going to use the following things and what for

• computer- to put our project together
• mobile- to contact each other
• marantz voice recorder- to record voice over part
• digital camera- to take pictures
• tripod- to keep camera steady
• video camera- to record outside school
• HD camera- record in school

these decisions where made in the several meeting that we had.

the technologies that we used.

we used the computer so that we could be able to use different types of software's and the Internet. Also we as going to store our project on the computer. The programmes we used on the computer:

1. Adobe Premier Pro
Adobe Premier Pro was used to edit our opening and put everything together like soundtrack, titles and order of footage. we had a tutorial were we were able to learn how to edit and use different functions on the programme that would help make our editing look good.

2. Adobe After effects we used Adobe affects to create effects for our opening, we also used it to make our production logo and titles, after effects allowed us to make our opening more attractable. we was able to use it after we had been given a tutorial and anything that we did not know how to use we we watched demos which showed use step by step what to do.

3. Photoshop Photoshop was used to edit our profile pictures. it was my first time using photoshop so i was able to learn how to brighten the picture and add text around the image to annotate it.

4.Google images Google images was used to find images for my moodboard and to find images for my blog. Google images helped because it helped my to make my blog more presentable

4.Google web search engine Google help with the research that i needed to do before planning my opening. Also we was able to find out a lot of sites that would be useful to use like free sounds, we was going to get our soundtrack from this website but Duane made an excellent soundtrack fitted more with the theme.

5.Windows Media Player We imported the opening into a file that would play on windows media player from Adobe Premier Pro so that we all would have access to it and share it with friends so that we would be able to get feedback and see whys to improve the opening.

6.Blogger Blogger was used to put our planning and researching together and to show what all happened in the production of the opening.

7.YouTube YouTube was used to view different types of openings for our research, also to listen to different types of music to see what genre will got best with our opening, also we was able to watch tutorials to see how to do certain things.

8.soundcloud we used soundcloud to upload our soundtrack onto this and then share it onto our blog.

9.Vimeo we loaded our rough cut, final cut and preliminary task onto vimeo so that we could share it onto our blogs and that the play quality would be good.

10.slideshare slideshare was used to upload PowerPoint's onto our blogs

11.cubase

was used to create our soundtrack on.

12. Marantz voice recorder

we used this to record our voiceover

we used the mobile phones so that we would be able to contact each other for help, schedule meeting and share ideas.

we used a digital camera to take pictures of our characters and to take pictures of our locations, i already knew how to use the cameras so i found the camera easy to use and found it simple to download the images onto the computer.

we used the video camera to record outside of school and we used the HD Camera to record in school. the video camera and Hd camera were harder to use as i did not know how to set up the camera and how to change the setting so we had a tutorial and i learnt how to function the camera effectively, also we learnt how to position the camera so that we could hide the shadows and that the lightening would not be too bright or too dim.

we used the tripod to keep the camera steady.

we learned how to use the lights in the camera room to make sure that our lightening is correct.

Using these technologies allowed our production to to be made. also these technologies helped us to make our production the best that it could be because we had a variety of things to use.

i have learnt how to:

• use video cameras correctly both HD and digital
• use adobe premier pro and adobe after effects
• position the camera correctly so that the lightening is correct and that their are not any shadows
• i learn how film producers put films together.

EVALUATION ACTIVITY 7

looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

PRELIMINARY TASK

AS preliminary task from Jemma Goulds on Vimeo.

FINAL CUT

Estate of mind from Jemma Goulds on Vimeo.

When working on my preliminary task, there was not that much that was required of me to know and to do. whereas with the opening there was a lot more that was needed to do and there was more skills that needed to be imputed into the opening. in the preliminary task editing was just cutting we was not using editing techniques. in the final product i learn how to make the footage fade and dissolve whereas in the preliminary task all i had to was cut. i learnt how to add sound to the footage and how to extract the footage from sound and how to put then together. while working on the opening i learnt how to use the camera properly like how how to screen the video setting from wide to normal and how to set up the sound settings on the HD camera. in the final product i learnt how to position the camera so that you avoid the light being too bright or too dark, also how to avoid shadows. i learnt how to use the filming room properly like working the lights.

in the production of the final product i was able to learn how to use programmes like adobe premier pro and adobe after effects, how to annotate on YouTube and how to use photoshop. after learning how to use these programmes, they allowed me to be able to enhance the quality of our final product. also we started using the tripod in the final product which improved the camerawork because the camera was steady.

in the preliminary task i learnt how to add basic title fonts on Adobe Premier Pro but with the opening of the film, i was using adobe after affects to make our titles and production logo, i learnt after having a tutorial that using this program that i would be able to add effects to the titles and make it more exciting.

i learnt how to add effects like a red filter which we used in the drug scene to show the drugs more. another effect that i learnt is how to make the colour go black and white and reverse the action, we used this with the smoke scene and the alcohol scene.

PRODUCTION BRIEF

Opening Sequence Title – Estate of Mind- 2 minutes

Group Members

Our group has four members; Josephine, Terry, Duane and Me. Josephine, Terry and Me will be doing the acting and on of us will film when not acting. Duane will be doing the editing and making of soundtrack.

Content Overview

The film follow the life’s of to young south London teenagers trying to find a way to escape their lifestyle but are really leading themselves to their death. Josephine is a 17 year old mum who struggles to control being a mum, a student and a broke drug addict. As she tries to quit the addiction she finds herself get more addicted which makes her loose everything she has. She is wanted by her abusive ex boyfriend, who is her drug dealer because he wants his money.Terry is also 17 years old trying to make something of his life but finds himself confined to selling drugs on a estate but there are other dealers who want to see him dead so he starts to carry weapons. When he gets to a dead end he realizes that “Bad boys don’t have to stay bad forever” and changes his life proving society wrong that teenagers can change.

Josephine and terry fall in love. Terry tries to get Josephine out of the trouble she is in and get her child back but this just makes Josephine ex boyfriend, Terry’s enemy mad. Terry gets killed and Josephine escapes.

Target Audience

Our target audience is both male and female teenagers from different backgrounds, different likes and dislikes because every teenager knows about the drug dealers, gangs, weapons and killings whether it is from seen on the news or in real life. The film includes everything that is happening in real life from selling drugs on an estate to robbing teenagers on the streets for no reason. Every teenager knows about what goes on, on the streets that they live on especially if they live in London.

Research

In researching for our opening we looked at films and programs that are dramas and are targeted at teenagers. From this research we were able to see what type of things interests and attract teenagers to the program/ movie. It then gave us an idea of what are opening was going to include to make our film exciting and an attractable opening. Also from watching mainly dramas we was able to see what conventions a drama has, that we need to include. Our main influence was Kidulthood.

How will we check the movies success

To see if our opening is a success we will show it to the class and a fewer friends to see if they would watch this film. We expect that we will get a positives and negatives, which we want so that we will be able to improve our film to make sure that we attract as much of our target audience as we can. After we have improved the film opening we will re-show it and see what the audiences think about it, this way we make sure that our opening will be the best it can be and the way the audience wants it.

Conventions of a drama:

• Serious
• Realistic character
• Realistic settings
• Real life situations
• Plot driven
• Development of characters

The problems that we may encounter:

• Not all of us are based at one site so we will not be able to meet during breaks to discuss and work on our films
  
• We will only have certain days which we can film because of other subjects which may cause a problem because other people may need to use the cameras on days that we are free to us
  
• We will not be able to take the HD camera off school site
  
• We will need a lot of help with using Adobe Premier Pro and Adobe After Effects as we have never used them before.

SAUL BASS

Saul bass was a graphic designer and also an award winning filmmaker. Bass is most famous for his animated title sequences. He has worked for some of the greatest film makers in Hollywood.

He studied at Brooklyn College in the Art student’s league. He started designing prints for films adverts, then he made a film poster for “Carmen Jones” with the filmmaker Otto Preminger. After that Preminger was impressed so he let Bass design the title sequences for the film. Bass used this opportunity to make something amazing, which he did making become known in the industry.

After making some film title sequences, he moved away from it to start using computerized titles and his first computerized title sequence was Casino 1995

Some of the most famous things that he designed were the sixth AT&T Bell System logo; he also created the AT&T’s “globe” logo. Another famous thing he designed was the Continental Airlines 1968 “jet stream” logo which now the most known airline logo of the 1970s

RESEARCH-KYLE COOPER

Cooper specializes in creating title sequences for opening and closing of films, television show and videogames. He is seen to always amaze and entertain the audience. Cooper has directed over 160 film titles. He foundered two international film design companies, Prologue films and Imaginary Forces. Cooper has a MFA in graphic design which he got from Yale School of Art.
Coopers greatest influence to become his profession is Stephen Frankfurt’s opening title sequence for “To Kill a Mockingbird”. He created the Marvel Comics logo which was first on the original Spider-Man movie and now has been used in many Marvel based films

MOODBOARD 2

MOODBOARD

INFLUENCES

Kidulthood

Kidulthood was a major influence on our short film, there are very few successful films which fitted into our genre and theme, our film was based on drugs and violence and so was Kidlulthood, this film inspired us to create a short film which also gave a representation of youths in today's society, it is fair to say that most films of this particular genre represent young people in a negative way, we were out to do the complete opposite, yes we did portray youths at the start in a way which could be deemed negative, however, in the end we turned the story around completely and sent out a positive message the the viewers of this film.

Other influnces:

• Adulthood
• Skins
• Boyz In Da Hood
• Bullet Boy

FEEDBACK FROM ROUCH CUT

On Thursday 18th March 2010 we showed our opening to our class mates.

This is the feedback we got:

• interesting and good
• attracts audiences
• excellent soundtrack, it goes with the timing of the titles
• titles look professional
• good effect on the dancing adds to the drunk effect
• the "wasn't always like this" needs to be recorded again
• some scenes are too dark and needs to be re-shot
• cannot tell the narrative
• make the main title last longer
• make drugs last longer

we will be taking this feedback and using it to improve our opening.

Improvements we are making:

• taking out the wasn't always like this or re-doing it
• re-shooting today the dark scenes
• adding extra shots to the drug scene to make it longer
• making the titles last longer

we wanted to make the audience not know the narrative so that they can try to just what is going to happen in the film and so that they can try to link the characters together. we mainly wanted the audience not to know the narrative so that they would be attracted and interested to find out what happens in the film.

Estate Of Mind Rough Cut from Jemma Goulds on Vimeo.

PRODUCTION LOGO

I was given the task of making the production logo for the opening.

Here are the print screens of me making the production logo on Adobe After Affects.

In this screen shot i am creating the letters of the production logo.

In this screen shot i am trying to find the best postioning of the letters and what colours to use.

In this screen shot i have added what the YOA stands for but i don't think that it looks good enough

In this screen print i ahev changed the arrangement becuase i thought that the arrangement before did not look like a production logo.

In this screen print i have added effects to make the production logo look more attractive and presentable.

TITLES

Terry was given the task of making the titles:

Here are screen shots of him making it:

In this screen print is showing the movement of the letter. This was done on Adobe After Affects. The background is like smoke red and grey, the red is to symbolize the danger and the grey is to smbolize the mysteroius effect.

The black in the screen print is now changed to grey.

MAIN TITLE MAKING

We each started making our own main title and we was going to see which one most suited the film.

We was using Adobe After Effects to make the titles and we would import it into Adobe Premier Pro where the opening was stored

This is the making of my titles.


i was adding effects to make the titles look better and experimenting with the colours

My title was not chosen but at lest i was able to learn how to use the program.

SYNOPSIS

The film follow the life’s of to young south London teenagers trying to find a way to escape their lifestyle but are really leading themselves to their death. Josephine is a 17 year old mum who struggles to control being a mum, a student and a broke drug addict. As she tries to quit the addiction she finds herself get more addicted which makes her loose everything she has. She is wanted by her abusive ex boyfriend, who is her drug dealer because he wants his money.

Terry is also 17 years old trying to make something of his life but finds himself confined to selling drugs on a estate but there are other dealers who want to see him dead so he starts to carry weapons. When he gets to a dead end he realises that “Bad boys don’t have to stay bad forever” and changes his life proving society wrong that teenagers can change.

An Estate is not only a low class building it is a state of mind... Estate of mind

TARGET AUDIENCE

Our target audience is both male and female teenagers from different backgrounds, different likes and dislikes because every teenager knows about the drug dealers, gangs, weapons and killings whether it is from seen on the news or in real life. The film includes everything that is happening in real life from selling drugs on an estate to robbing teenagers on the streets for no reason. Every teenager knows about what goes on, on the streets that they live on especially if they live in London.